Career Details
Career Details
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Career Details
27-3043.00 - Writers and Authors
27-3043.00 - Writers and Authors
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Key Facts

Bright Outlook
Career Details
Green Job
Career Details
Current Employment
136,500
Estimate
Forecasted Employment
139,700
Estimate
Change in Employment
+3,100
Estimate
Change in Employment %
+2.3%
Estimate
Tasks

Tasks
The tasks listed below can be performed to prepare you for a career in this field.
Core
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Generic
- Collaborate with other writers on specific projects.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Follow appropriate procedures to get copyrights for completed work.
- Plan project arrangements or outlines, and organize material accordingly.
- Prepare works in appropriate format for publication, and send them to publishers or producers.
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- Work with staff to develop script, story, or advertising concepts.
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Knowledge

Knowledge
The items listed below are organized into sections that contain knowledge useful for pursuing a career in this field. Each section also contains a "Percentage of Importance" statistic that shows how relevant an item is to the occupation.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Tools

Tools
The tools listed below include machines, equipment, tools, and software that is useful for individuals who are interested in this career.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Technology

Technology
The technologies listed below include machines, equipment, tools, and software that is useful for individuals who are interested in this career.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Certifications

Certifications
The certifications listed below are useful to pursue if you are interested in a career in this field.
No specific certifications are listed for this career
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Licensing

Licensing
The licensing information below is organized into sections and is useful for pursuing if you are interested in a career in this field.
No specific licensing information is listed for this occupation in the area you have selected.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Related Programs

Online Programs related to this career, offered by participating institution(s), are listed below.
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