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Career Details
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Career Details
11-2011.00 - Advertising and Promotions Managers
11-2011.00 - Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Key Facts
Bright Outlook
Career Details
Green Job
Career Details
Current Employment
31,000
Estimate
Forecasted Employment
32,400
Estimate
Change in Employment
+1,500
Estimate
Change in Employment %
+4.7%
Estimate
Tasks
Tasks
The tasks listed below can be performed to prepare you for a career in this field.
Core
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Coordinate with the media to disseminate advertising.
- Contact organizations to explain services and facilities offered.
Generic
- Analyze marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Supplemental
- Prepare and negotiate advertising and sales contracts.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Train and direct workers engaged in developing and producing advertisements.
- Direct and coordinate product research and development.
- Represent company at trade association meetings to promote products.
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Knowledge
Knowledge
The items listed below are organized into sections that contain knowledge useful for pursuing a career in this field. Each section also contains a "Percentage of Importance" statistic that shows how relevant an item is to the occupation.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Tools
Tools
The tools listed below include machines, equipment, tools, and software that is useful for individuals who are interested in this career.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Technology
Technology
The technologies listed below include machines, equipment, tools, and software that is useful for individuals who are interested in this career.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Certifications
Certifications
The certifications listed below are useful to pursue if you are interested in a career in this field.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Licensing
Licensing
The licensing information below is organized into sections and is useful for pursuing if you are interested in a career in this field.
No specific licensing information is listed for this occupation in the area you have selected.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Related Programs
Online Programs related to this career, offered by participating institution(s), are listed below.
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